Titan rice is an indigenous locally produced rice. The brand had very little awareness amongst the core target
The main objective was to develop a launch campaign for the new product to create buzz and excitement about the Titan Rice and showcase Market Preference
Tactics
We developed a robust Below-the-line marketing Campaign by carrying out activations in key markets within Ibadan
To complement this, we branded vehicle plying different locations, branded some building around market areas and recruited some influencers to promote the brand
We also created promotional items as well as merchandising materials for the brand to make the product appealing to core targets
Results
All the activities lead to increase in brand awareness and daily brand recall
We achieved 80% sales volume
Activated 50 open markets, 60 neighborhood and 25 stores
