Create awareness for the brand and to also announce the Jaguar and Land Rover Service and standard warranty in Nigeria through Mass Media; Radio, OOH and Print
Attract new to brand customers
Tactics
Liaise with media houses on behalf of the client and managed the expectations of the general public
800 spots of Radio campaign in 2 months
35 insertion of Press campaign across various print media
Outdoor exposure in Nigeria
Result
3000 spots of Radio campaign over 6 months in key locations across Nigeria
Successfully ran various ATL campaigns for the brand which lead to high awareness of the standard warrantee for both Jaguar and Land Rover in Nigeria
