Situation

During the COVID – 19 lockdown we saw an opportunity for the client to give back to the community in which the client carries out it business

Tactics

• We developed a COVID – 19 palliative programme for the client and executed in Lagos State
• Relief materials shared to less privilege people during COVID-19
• News coverage and mention in press and digital media platforms
• News Insertion in strategic National News Papers

Results

• All the activities lead to Increase in brand awareness and daily brand recall
• 38 media mentions
• Donated food materials to 1,500 people