Client

AMC switched to High Definition and there was need for some amplification campaign to communicate this while also promoting movies showing during the festive period hence, XKG Integrated Services was contracted to amplify and promote the brand online via Influencer marketing

Tactics

• Digital Media amplification Influencer marketing
• We developed A Digital Media strategy to promote AMC
• During this period developed captivating creative and content

Results

• Millions of impacts, reach and engagements
• Users became more familiar with the AMC brand
• Had millions of impact and reach with the hash tags deployed
• Over 3m impression
• Over 5,000 engagements