Situation

• Nigerite is a market leader that offers total roofing, ceiling, walling, cladding, flooring and Integrated Building Solutions
• Create awareness for the brand and communicate the various brands in Nigeria through Mass Media; Radio

Tactics

• Ran radio jingles on top radio stations in the West
• Negotiated with media houses on behalf of the client and also monitored the campaign for compliance

Results

3000 spots of Radio campaign over 6 months in key locations across Nigeria